Creating learning paths to boost growth and foster a culture of continuous learning
SUCCESS STORY
Grupo Vidanta is the premier developer of resorts and tourism infrastructure in Mexico and Latin America. With a dedication to providing the highest quality service, this proudly Mexican company recognized the need to continually sharpen its employees' knowledge and skills. This task was particularly challenging, especially given the demanding nature of the tourism industry. However, through the flexibility and comprehensive offerings of LinkedIn Learning, Grupo Vidanta not only identified the most in-demand skill gaps in their sector but also leveraged mobile learning paths to align courses with their mission. Supported by LinkedIn, Grupo Vidanta has promoted the development of highly skilled professionals and fostered a culture of continuous learning.
THE CHALLENGE
Training and developing professionals whilst still delivering impeccable service
In the tourism and entertainment industry, customers satisfaction hinges on impeccable service. Grupo Vidanta knew the importance of having a highly-trained team that could continuously develop their skills. The challenge lay within how they would be able to identify specific skills and the best courses for their 17,000 employees. Grupo Vidanta also wanted to be able to provide quality knowledge in a simple, standardized manner that accommodated everyone across business regardless of profession.
THE SOLUTION
Identifying skill gaps and creating learning paths with specific courses
Grupo Vidanta and LinkedIn joined forces to identify the most in-demand skill gaps in the tourism and entertainment market. Through LinkedIn Learning they created learning paths on a user-friendly platform that met their needs, in both content and flexible scheduling. With the support of the LinkedIn team, Grupo Vidanta were able to monitor learning outcomes, and motivate learners to complete their courses within timelines - ultimately creating an environment that promoted professional development throughout the organisation.
THE RESULTS
High levels of engagement
• 95% active licenses, with peaks of 100% in some months
• 2.6 hours of learning per student per month on average
• 77% average of students learning on a monthly recurrence
In their own words
"We identified LinkedIn Learning as an effective tool that contributes to the development of our leaders. By reviewing and applying the integrated content available in LinkedIn Learning's vast offerings, we have taken the first steps in closing gaps in Grupo Vidanta's development programs."
About GRUPO VIDANTA
Founded in 1974 by Daniel Chávez Morán, Grupo Vidanta is the leading developer of comprehensive tourism services in Latin America. The company specializes in the construction and operation of luxury vacation destinations, luxury hotel brands, real estate, golf courses, luxury beach clubs, theme parks, and entertainment centers in Mexico. Grupo Vidanta is known for innovative partnerships, such as collaborating with Cirque du Soleil JOYA and hosting the PGA TOUR's Mexico Open at Vidanta for three consecutive years. They also collaborate with Nicklaus Design and Greg Norman Golf Course Design to develop spectacular golf courses. The group is pioneering the future of entertainment with new immersive adventures in Nuevo Vallarta, including three luxury theme parks, including Vidanta World's BON Beauty of Nature Luxury Theme Park.
INDUSTRY:
Tourism, hospitality and entertainment
INDUSTRY:
Tourism, hospitality and entertainment
No. OF EMPLOYEES:
+17,000
HEADQUARTERS:
Nuevo Nayarit, México